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Loblaw entered Atlantean Canada through the acquisition of Atlantic Wholesalers, owner of the SaveEasy chain, in 1976. atlantic superstore flyer grand falls nb

In 1986, the company opened its first large grocery store in Moncton, New Brunswick, using the name of The Real Atlantic Superstore. In 1995 the name was shortened to the present and the design of the stores was reformed into a "market style" with the slogan "Low prices and more." Most of SaveEasy stores, except those in rural areas, eventually became SuperValu or Supermarket, either for repair or relocation. weekly flyers victoria bc

In the 1990s, the company's headquarters moved from Sacquil to Dartmouth, Nova Scotia. The new warehouse facilities for logistics distribution were built just in time and a huge expansion campaign brought new large formats to many centers in the region in a few years. In the early 2000s, a marketing campaign was introduced in supermarkets, changing its slogan "Eat well, spend less". This was similar to a campaign made in the Loblaws stores in Ontario. With the advent of the real concept of Canadian supermarket in Ontario, Atlantic Superstore uses a similar marketing campaign with the slogan "You can trust." This concept was used until the year 2009 when the "Just Lower Prices" campaign was launched at Atlanta Flight Superior.

Some supermarkets locations in the Atlantic will be changed to No Frills depending on demographic stores.